Heineken Mural Project Brings Interactive Street Art to DC

By Meghan Markey

Originally posted in the Hill Rag [online]
Reproduced by kind permission of Capital Community News

The mural at Murray’s. Photo: Meghan Markey

There’s been an uptick in colorful walls lately.

If you have walked down H Street NE in the past week, you may have noticed the striking new mural that went up near Murry’s at H and I Street NE. Or if you’ve walked by the corner of Third and L Streets NE, you may have noticed the lively piece above the lot of Union Kitchen.

The murals are two of four that went up around the city and is part of The Heineken Mural Project, which brings a group of international street artists and challenges them to interpret Heineken’s “Open Your World” theme. Heineken is sponsoring the fourth annual G40 Art Summitand has set up shop as a lounge and beer garden at the Blind Whino at 700 Delaware Avenue SW. The former church is a new non-profit arts club and is affiliated with the Art Whino gallery at the National Harbor.

The mural at Third & L Streets NE. Photo: Meghan Markey

The Heineken Mural Project is all about embracing the interactive – murals have QR codes that visitors can scan with their smartphones to access information about the artists. Heineken will use Twitter to announce pop-up events and parties, some with the artists themselves, at the mural sites with the hashtag #heinekenmurals; and is encouraging visitors to snap pictures and share on Instagram and Twitter.

The exhibit at the Blind Wino opens Sept. 13 and runs until Oct. 6.


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