The Hirshhorn Museum and Sculpture Garden will partner with the Southwest Business Improvement District to present “Brand New SW,” a new public art project celebrating Washington, D.C.’s innovative and collaborative art scene. The museum invited Washington-based artists No Kings Collective, NoMüNoMü and SUPERWAXX to create graphic posters, inspired by “Brand New: Art and Commodity in the 1980s,” the Hirshhorn’s current exhibition exploring the connection between art and marketing in the 1980s. These limited-edition posters will be wheatpasted around select public spaces in Southwest Washington beginning the first week of April, an homage to the underground art practices of the ’80s.
“Brand New SW” is the newest project from “Hirshhorn in the City,” the museum’s initiative to bring new contemporary art beyond the museum walls and into the Washington’s public spaces, connecting artists and curators with the city’s creative communities.
On Thursday, April 19, 7-11 p.m., the Hirshhorn and No Kings Collective will partner to host “$19.89,” an ’80s-inspired launch party featuring iconic music from the decade, free limited-edition swag, DIY art-making, one-night only installations and interactive pop-ups from each the “Brand New SW”artists.
“Brand New SW” highlights the connection between the art world today and the ’80s art scene that radiated from New York City’s East Village, where a pioneering generation of artists used elements of advertising to blur the line between art and commerce. No Kings Collective, NoMüNoMü and SUPERWAXX represent a new generation of artists that push the limits of art, brand and community engagement. Saturating designs with their signature styles, pop culture references, logos and text-including powerful personal messages-they create new platforms for creativity in the streets and galleries of the city.
“It’s thrilling to see the ideas and aesthetics of the exhibition ‘Brand New’ resonate decades later in the vision and practice of these exceptional DC artists,” said Hirshhorn Director Melissa Chiu. “More and more, contemporary art is a vital part of the everyday life of Washington, a creative force that is driving city-wide conversations about the importance of culture in the 21st century.”
“The recent provocative and powerful installations at the Hirshhorn challenge business districts like us to rethink how we manage complex places that include neighborhoods, public parks and commercial spaces,” said Steve Moore, executive director of the Southwest Business Improvement District. “The ideas coming from the Hirshhorn and their ‘Hirshhorn in the City’ program are so stimulating that we view them as a source of inspiration… and fun.”
(via Hirshhorn Museum. Photo: Posters (left to right): No Kings Collective, NoMüNoMü, SUPERWAXX. Courtesy of Hirshhorn Museum.)