Workshops and Classes

ARTSFAIRFAX Announces WORK-SMART: Marketing Workshop Series

ARTSFAIRFAX is teaming with marketing professionals to help art organizations and individual artists transform marketing plans and launch programs into a new and exciting decade. The WORK-SMART: Marketing Workshop series will explore marketing foundations, audience development and community engagement, branding and digital marketing, and tools of the trade with marketing professionals.

Each workshop is free and open to the public, but pre-registration is required. Lunch is provided onsite.

Marketing professionals scheduled to present include:

March 6, 12:00 p.m. – 2:00 p.m.
Marketing Foundations
Pella MidAtlantic Windows & Doors of Tysons Corner
8150 Leesburg Pike, Suite 140, Vienna, VA

  • Angela Inzerillo and James Lawson, founders of Impact Business Solutions will discuss:
    • Planning framework
    • Budgeting on a shoestring
    • Marketing ROI

April 3, 12:00 p.m. – 2:00 p.m.
Audience Development & Community Engagement
Pella MidAtlantic Windows & Doors of Tysons Corner
8150 Leesburg Pike, Suite 140, Vienna, VA

  • Anneliese DeDiemar, Director of Marketing and Communications, Equipment Leasing and Finance Foundation will discuss:
    • Streamlining marketing communication efforts
    • Audience diversification strategies
    • Enhancing dynamic experiences
    • Creating a culture of brand ambassadors

May 1, 12:00 p.m. – 2:00 p.m.
Branding & Digital Marketing

  • Shawn Pastor, Senior Digital Sales and Manager at Hibu and Ceylon Mitchell, Founder of M3| Mitchell Media & Marketing will discuss:
    • Developing your image and owned media
    • Effective storytelling with social media and email
    • Geofencing
    • Website

The location of this presentation will be announced soon.

June 5, 12:00 p.m. – 2:00 p.m.
Tools of the Trade

  • Ratchelle Etinne-Robinson and Stan “Substantial” Robinson, cofounders of Substantial Art & Music will discuss:
    • Prioritizing social media networks and management tools
    • Leveraging analytics and insights to grow audiences and engagement
    • Activity using past data to develop future posting strategies

The location of this presentation will be announced soon.

To learn more or register for the WORK-SMART: Marketing Workshops visit ARTSFAIRFAX.